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I bet that almost every person faces a simple problem of choice in everyday life. But is it so easy to make the choice? How does a person act when making the choice? And how to make a right one? It is worth mentioning that we all live in a society, so people, speaking in terms of science, are main subjects of activity and decision-making is an important part of their social life. People work in different spheres, including politics. How should a person act if he works in a political structure responsible for life of entire nation? How should a politician act to make a rational choice with less unwanted consequences? And is it really possible to count all "pros" and "contras"? Can the choice and the situation of choice be predictable? In my report I will try to answer these questions using the theory of rational choice that was and is very important and popular in political science. I will also try to figure out how society makes its collective choice during elections, and whether it is really possible to come to an honest agreement or there will always exist the need in some manipulation techniques because of a very complicated structure of people's mind.