ИСТИНА

The article discusses the use of Physical Web approaches for the expansion of social networks. This implies the presentation of data from social networks in a real (physical) context, as well as the inverse task of using information about a real (physical) context in querying and analyzing data from social networks. First of all, mobile phones of social network users are considered as real objects that will be used both in data dissemination and in gathering information about the context. In this case, the purpose of consideration is to build a natural extension, when the implementation does not require the creation of a special type of social network entries. The general scheme (model) of implementation is based on the minimization (or even complete absence) of requesting additional rights to access the social network, the absence of marks in the social network, and the use of basic functionality and standard protocols for mobile devices.