ИСТИНА

Metaphor is considered to be a useful tool in reflecting and developing scientific ideas. It plays a significant role in transmitting and understanding concepts and theories especially in new scientific domains. Recently, numerous studies on metaphor have been carried out within the field of cognitive linguistics. In our paper we shall make use of the two key theories on metaphor (conceptual metaphor theory and conceptual integration, or conceptual blending theory) and analyse some metaphorically used internet terms to reveal cognitive mechanisms of metaphor.