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Economic and social changes play a vital role in the evolution of franchising concept. The report traces the history of this way of business development from product franchising through business-format- to quasifranchising. The focus is consistently shifting from standardization to autonomy and innovation freedom for franchisees. The report which is based on factor and sector analysis would be of interest to potential entrepreneurs as well as students specializing on business.
№ | Имя | Описание | Имя файла | Размер | Добавлен |
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1. | Презентация | The_evolution_of_franchising_concept_in_the_changing.pptx | 1,6 МБ | 22 сентября 2016 [LyudmilaSolovova] |