ИСТИНА

Nearly 80 percent of luxury sales today are “digitally influenced” [McKinsey&Co]. By some estimates, in 2025, the online channel will make up 25% of all luxury sales with ‘digital’ facilitating over 50% of all purchases. Meanwhile, Asia (especially China and India) is becoming one of the fastest growing markets. According to last year indicators, 44% of the growth was in America and Asia, while the Europe was on the third place [James, 2019]. On the other hand, Google reports confirm that wealthy consumers are among the most experienced in digital technologies: almost all shoppers are connected to the Internet, they use several devices to stay connected, and most go online to find out before making purchases in the store.