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Ma is considered as one of the most representative flavours in the Chinese cuisine, the use and spread of which has a significant implication within the Chinese linguoculture. However, the concept of MA has not been yet clearly shaped and defined in the Russian linguoculture due to the lack of specific food with this particular flavour, and therefore the Chinese word "ma" does not have any equivalent in the Russian word-stock. Based on the study of monolingual and bilingual resources on the relevant topic, this paper summarizes all possible language means of verbalizing the concept of MA in the Russian linguoculture and introduces the analysis within the scope of lexical semantics and stylistics to promote translation practices and intercultural communication in further research.