ИСТИНА

The Covid-19 pandemic has become a serious challenge for many sectors of the economy. The global media industry was also seriously affected: for a long time (depending on the country – from several months to a year), the production of audiovisual content remained suspended, cinemas were closed, outdoor advertising lost its relevance during the lockdowns, offline distribution outlets of branded products were closed. The media giant The Walt Disney Company (WDC) felt the impact of the crisis especially having been left without traditional areas of activity, which were important for profit formation (amusement parks, cruises, film screenings and film production). The way out for the WDC became a large-scale restructuring of company's media divisions announced in October 2020, as well as the rapid development of the online streaming platform Disney+, which marked the transition to a direct-to-consumer business model.