ИСТИНА

Trickster is one of the key mythologems in the history of humanity, it’s the universal archetypal pattern, which is connecting the features of a cultural hero and a clown-provocateur, a “creative idiot”, a cheat and a fool in a paradoxic way. Tricksterization is a key trend of modern media space and social life. Theatricalization and carnivalization of the culture, post-truth in politics, the mass distribution of fake news, pre-election informational wars, the updating of autistic, comic and marginal principles, the profanation of the sacred and the sublime are manifestations of the triksterization in media space. The trickster in politics and media is distinguished with its “metanormal behavior”, a manifestation of the game principle, that helps him to start pressing questions, to undermine ideologies, and to cause heated debates in society The talk will show how digitalization and the development of gaming technologies are transforming the trickster archetype into a highly demanded model of the media persona. To loudly declare oneself to a character who was not known to anyone yesterday is easiest with the help of a scandal, which is what many bloggers, account owners, but far from only count on. The square figure of the trickster is cheered by the crowd today. There are also two sides to her ambivalence - shadowy, cynical, mocking, destructive, turning everything into chaos, and the other - creative, innovative, driving life and art forward. This internal dichotomy contradicts stagnation and is therefore relevant