ИСТИНА

Recently there has been an increasing interest in the study of the influence of color on a person. Color can be used as a great means of communication. It may affect your mood, behavior and even influence physiological reactions. Psychologists became interested in studying color perception of a person when it was proved that the consumers’ choice of products is influenced by the color of the packaging. The author analyzes the color gamut, reveals the perception and influence of different colors on human behavior and emotions, highlights the basic principles of using colors in marketing.