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Development & launch strategies of innovative productsучебный курс
- Авторы: Филатов В.А., Буклешева Д.А.
- Год создания: 2024
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Learning objective: to expand students’ knowledge about the development algorithms and launching practice of pharmaceutical products Topics to cover: 1) Work principles of R&D department in both pharmaceutical and FMCG companies; 2) Interconnection between product development & product launch of different groups of pharmaceutical products: drugs, medical devices, food supplements (FS) and cosmetics; 3) Process of building launch timings and factors that affect it.
- Добавил в систему: Филатов Виктор Андреевич