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“International Marketing Communications. Development of global and local trends for 2016"статья
- Автор: Asatiani Jumber Nikolaevich
- Сборник: www.academia.edu
- Серия: ACADEMIA
- Год издания: 2015
- Аннотация: INTERNATIONAL MARKETING COMMUNICATIONS. Development of global and local trends for 2016. The article attempts to identify and analyze the most important trends in the development of global and local marketing communications.The protracted economic and fnancial crisis and a kind of "Great Recession" actualized the need for change and prompted a new wave of breakthrough innovation, primarily in the field of information and communication technologies.Business success in the new era of "relationship economy", its sustainabledevelopment, has been directly related to the systematic management of the brand image and reputation. !eading international and Russian communications companies carefully examine the main trends in marketing communications and try to embrace innovations and changes.
- Добавил в систему: Асатиани Джумбер Николаевич