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Sustainability trends and consumer perceived risks towards private labelsстатья
Информация о цитировании статьи получена из
Web of Science,
Scopus
Статья опубликована в журнале из списка Web of Science и/или Scopus
Дата последнего поиска статьи во внешних источниках: 11 ноября 2020 г.
- Авторы: Cherenkov V., Sheresheva M., Starov S., Gladkikh I., Tanichev A., Berezka S., Savelev I., Yussuf A.
- Журнал: Entrepreneurship and Sustainability Issues
- Том: 8
- Номер: 1
- Год издания: 2020
- Издательство: Entrepreneurship and Sustainability Center
- Местоположение издательства: Vilnius
- Первая страница: 347
- Последняя страница: 362
- DOI: 10.9770/jesi.2020.8.1(24)
- Аннотация: The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.
- Добавил в систему: Шерешева Марина Юрьевна
Прикрепленные файлы
| № | Имя | Описание | Имя файла | Размер | Добавлен |
|---|---|---|---|---|---|
| 1. | Полный текст | 24_Vitally_Cherenkov_Marina_Sheresheva_et_al_fin_.pdf | 1,0 МБ | 17 августа 2020 [Marina_Sheresheva] |