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Digital Transformation of Television Companies in Russiaстатья
- Авторы: Vartanova E., Vyrkovsky A., Vyugina D.
- Сборник: Journal of Creative Industries and Cultural Studies
- Том: 6
- Год издания: 2021
- Место издания: Formalpress
- Первая страница: 76
- Последняя страница: 83
- Аннотация: Television has been dominating the Russian media system with large audiences and attracting the major advertisers in recent decades. The digital transformation as an inevitable process affects all media companies, the advertising market and media regulation. That is whythe transformation of the traditional broadcasting is of particular interest of the researchers.The aim of this paper is to understand how the process of digitization influenced the business strategies of the main television companies in Russia. Based on the eight in-depthinterviews conducted with the top managers of the TV companies the authors came to theconclusion that the development of digital strategies is a priority for most television companies, but the processes are very slow and their understanding is still at a low level.
- Добавил в систему: Вьюгина Дарья Михайловна