Аннотация:The development of supercomputer technologies naturally leads to the use of the quantum language not only at the level of the element base, as in existing computers, but also in the logic of the computations themselves. It is shown how the transition to a quantum language in Computer Science will allow the use of a single mathematical apparatus and computational methods in such different fields as chemistry and social behavior. The importance of the quantum approach to sociology is justified in the concept of the Khrennikov "social laser". This paper provides a precise justification for the "crowd effect" - the peak-like nature of the excitement of large social groups, based on the Tavis-Cummings-Hubbard model.