Аннотация:The article deals with the introduction of digital technologies in such an important social sphere of the economy as education. The purpose of the research is to analyze the prospects for their use as a result of changes in the need for a new type of specialists for the digital economy. It is proved that a radical and abrupt rejection of traditional methods of education as a source of knowledge in the next few years is hardly possible, since it is necessary to create economic, legal, social, material, and psychological foundations for their implementation. This will be largely due to the academic mobility of teachers and students, changes in the labor market, increased technical support for the educational process, and other processes. The research methodology consists in using system approach, cause-and-effect, economic-statistical, abstract-logical, and comparative analysis. The informational basis of the study in the framework of this article is the legal acts on the digital economy, statistical data, and electronic resources. The problems of introducing certain digitalization tools into the higher education system are identified however, based on resources, a generalizing conclusion is made that they are not dominant and do not eliminate the existing traditions of classical University education, while at the same time providing a more dynamic development of the educational services market. Estimates of the prospects for applying certain elements of digitalization in domestic education are presented. Recommendations are given for building models of interaction between the state, business, scientific and educational institutions, ensuring the availability of new quality educational services. The authors also proposed the basics of the conceptual model of digitalization of an educational institution, including new technologies, artificial intelligence in educational and scientific activities, marketing communications and digital interaction within the university, digital marketing, and competitive research projects.