Аннотация:This interdisciplinary work identifies and analyzes the risks, threats, and challenges associated with preserving and implementing human rights in global sociopolitical transformations. The article pays attention to introducing artificial intelligence technologies and neural network algorithms into crucial spheres of social life. The authors analyze the potential for the formation of digital control regimes over population, the risks of implementing digital isolation projects, and the hybridization of political regimes that involve the merging of government institutions with technological corporations that possess digital technologies. The authors show that integrating artificial intelligence and neural network algorithms forms a significant manipulative and propagandistic potential of influencing citizens’ consciousness and the digital society value-semantic foundations.