Аннотация:Sophisticated interpreters and translators as International Strategic Communication professionals are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world.
Students will gain a broad based course that emphasizes an understanding of the larger cultural context in which Global strategic communication occurs.
A strategic view that integrates all facets of multicultural communication theory and practice is crucial to mastering these challenges and having a credible voice at the CEO’s or any other principal’s table.
This course prepares professionals to develop new perspectives in the management of stakeholder relationships, reputation management, and corporate identity at a strategic level; and beyond that, to contribute to their organizations’ corporate strategy.
Strategic communication is more than a shadow of corporate strategy.