Cultural memory of Chinese colour tropes

Автор: Bogushevskaya Victoria
Сборник: Progress in Colour Studies 2022: Book of Abstracts
Тезисы
Год издания: 2022
Место издания: Tallinn University
Первая страница: 10
Аннотация: In a high-context culture like Chinese, the linguistic code encompasses only part of themessage and is incomplete without context (Hall 1976). One of the implicit codes embeddedin high-context communication is colour tropes. Highly recognisable in the Sinophone world,colour tropes usually manifest themselves in the forms of metaphor, metonymy, and allusionand are often related with the conveyance of emotional content. The focus of this paper isthree-fold. Using the examples of the following types of Chinese colour tropes – a) those thatexpress the results of visual perception of colour characteristics of objects or phenomena; b)those that embody the culture-bound realities and artefacts; c) those representing thesituations of social nature, – I will first demonstrate that color associations and connotationsthat are often very subtle and determined by deep ‘culture memory’. Secondly, I will arguethat, in the case of Chinese colour tropes, primary semasiology of a colour term ofteninfluences its consecutive semantic extension. Finally, the observations should also point tomore mindful and dynamic-equivalent translations.
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