To please the palate and provoke the intellect: Precedent references and visual-associative cues encoded in Chinese restaurant dish names

Bogushevskaya, V.

Автор: Bogushevskaya Victoria
Сборник: XXIV Conference of the European Association of Chinese Studies (EACS), Olomouc, Aug. 24-27, 2022. Abstracts
Тезисы
Год издания: 2022
Аннотация: In a high-context culture like Chinese, the linguistic code encompasses only part of the message and is incomplete without context (Hall 1976). One of the implicit codes embedded in high-context communication is precedent phenomena, culture-specific lexical units that crystallised from the so-called communal common ground (a term coined by Clark 1996). Highly recognisable in a linguistic society, precedent phenomena often manifest themselves in the forms of quotations or allusions in verbal and nonverbal communication. The focus of this paper is three-fold. Using the example of Chinese restaurant dishes, I will first demonstrate that the most frequent forms – often truncated – of precedent references include precedent statement, precedent name, or precedent situation, and are often embodied in the dishes’ ingredients, creating a figurative or homophonous interplay. The examples show that, in the case of restaurant dishes, communal common ground sources in the Sinophone world comprise literary texts, idioms, xiangsheng, news, films, and songs. Secondly, I will analyse an example of artful visual-associative and prosodic interplay encoded in a seven-syllable dish title, where the rhythmic groups are organised according to the “3+4” scheme. Phrasal prosody in Chinese prosodic morphology favours right-footing, which makes the third and the seventh syllable domain-final. These key syllables were craftily substituted with homophonous morphemes, so the message resulted in conveying a sarcastic meaning. Finally, the observations should also point to more mindful and dynamic-equivalent translations.
Добавил в систему: Богушевская Виктория Алексеевна

	ИСТИНА	Войти в систему Регистрация
	ФНКЦ РР
	Главная Поиск Статистика О проекте Помощь

ИСТИНА

ФНКЦ РР

To please the palate and provoke the intellect: Precedent references and visual-associative cues encoded in Chinese restaurant dish namesтезисы доклада Тезисы

Прикрепленные файлы