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BRICS Strategic Communication: The Present and the Futureстатья
Статья опубликована в журнале из списка RSCI Web of Science
Статья опубликована в журнале из списка Web of Science и/или Scopus- Авторы: Pashentsev Evgeny, Bazarkina Darya
- Журнал: Russia in Global Affairs
- Том: 19
- Год издания: 2021
- Издательство: Foreign policy research foundation
- Местоположение издательства: Russia
- Первая страница: 64
- Последняя страница: 93
- DOI: 10.31278/1810-6374-2021-19-3-64-93
- Аннотация: The article examines the current state and development trends of BRICS strategic communication. Proceeding from the understanding of strategic communication as projection by a state or an interstate entity of long-term values, interests, and goals into the minds of audiences by synchronizing activities in all spheres of public life, the authors analyze the main content of BRICS strategic communication and assess its prospects amid the changing world order. The study, conducted from September 2020 to April 2021 on the basis of open sources, made it possible to define the conceptual basis of BRICS strategic communication; specify the factors underlying the formation of BRICS strategic communication engendered by the very nature of cooperation between its member-states; and identify the main problems and trends in the development of BRICS strategic communication. The authors conclude that one of the main messages BRICS is sending to the world through its strategic communication is economic alternativeness, which allows developing nations and countries under pressure from Western political, financial, and economic institutions to remain engaged in global economic processes.
- Добавил в систему: Пашенцев Евгений Николаевич